BROADSHEET
"They’re by boutique Goulburn Valley winery Somerset Crossing, which specialises in hand-picked single-vineyard drops, made on a 26-acre property covered with vines planted in 1969."
FASHION JOURNAL
"Described as “a Cabernet Sauvignon (blend of vintages) that comes in a big old 2L flagon”, Viino permeated Instagram stories by way of user-generated content. The product was as photogenic as it was delicious, which resulted in founder Cinzia Ubaldi looking past the traditional modes of marketing for your run-of-the-mill wine brand."
PEDESTRIAN
"Viino is a blend of a couple of vegan-friendly Cabernet Sauvignons from the Somerset Crossing Winery stocks, siphoned into big ol’ bottles, and then delivered safely to purveyors of fine (and cheap) plonk for a very good price. "
BROADSHEET
"As well as the sale, the label has launched a new picnic-perfect range of canned natural wines in collaboration with Jake Winther from Central Victoria’s Trutta Wines. There’s a pretty pink rosé and a sparkling shiraz."